On this week’s episode of Humanize Your Workplace, we are joined by Deirdre K. Breakenridge. Deirdre K. Breakenridge is CEO at Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders and organizations, including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and the Public Relations Society of America.Deirdre is a career-long storyteller and relationship agent, helping brands and professionals to get “unstuck” and ignite their communications. She’s been working with leaders for decades to create award-winning PR and marketing programs and building relationships based on loyalty and advocacy. Deirdre takes a proprietary approach to communications with her FEEL First communication model that encompasses the findings of a 52+ Week research project.Deirdre is the author of six business books sharing stories about her communications journey. Her most recent book, “Answers for Modern Communicators,” was published by Routledge and was recently named among the Top 100 Storytelling Books in 2019 by Book Authority.For 15 years, Deirdre has taught PR and social media courses, online and in the classroom for NYU, UMASS at Amherst, Rutgers University, and Fairleigh Dickinson University. She also takes her passion for education into organizations with communication training programs and she speaks internationally on the topics of PR, marketing, branding, and social media communications.Deirdre has been blogging at PR Expanded for over 10 years and she is also the host of the podcast, Women Worldwide, which in its 5th year has nearly 2 million downloads.
You can connect with Deirdre on LinkedIn.
We chat about:
- The FEEL Model- how it came about and how to use it in your own growth
- How to be more empathetic in the workplace
- Phrases we can use to glean more information from co-workers in the midst of disagreements
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